Repair the Rockaways

Repair the Rockaways translates online activity into a real world charitable effort by donating through a digital interface. Site visitors donate money in exchange for “bricks” to help construct houses in an environment modeled after the Rockaways. The monetary contributions are directly donated to Respond and Rebuild, a volunteer group established in the wake of Hurricane Sandy, who aided the actual Rockaways with supplies, education and labor.

Homepage

Purchase bricks, select a plot, and
drag and drop them to rebuild

After a plot receives 400 bricks a finished home appears

Participating earns you a sharable badge

Videos featuring real people from the Rockaways were embedded into the experience

Part of the joy of this project was developing the art for the site

PRESS
ABC news
FWA Site of the Day
Fast Company
Mashable
Laughing Squid
Google Creative Sandbox
CBS New York
Trend Hunter
Mother Nature Networks
Bullett Magazine
AdAge
PSFK
NY1

Created with Stacey Smith, Mother New York,
Dev by Casserole Labs and Juan Buritica,
Design assistance by Shawn Coogan

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