"THE SMARTEST GUYS ON THE INTERNET." - Ice Cube
This is the closest I've come to corporate extortion. In 15-days, four dudes with no affiliation to Goodyear or Ice Cube crowd-sourced over $25,000 to convince Goodyear to fly a lyric from Ice Cube’s “It Was a Good Day” on their iconic blimp. By doing so, Goodyear made it a 'good day' for a wonderful South Central youth charity.
I'll never forget standing next to Cube reading his name on a blimp repeating to himself "This is crazy... This is crazy." It was indeed crazy.
Here's how the story unfolded on Twitter.
Goodyear invites Ice Cube to ride the blimp.
We hid lyrics from the song into this poster. People who donated $50 or more to the project received them. Ice Cube even agreed to sign 50 of them.