For the first time, the College Football Playoffs were airing over New Year's Eve. To promote the games we created suits and this video to help fans of the four-playoff teams look their very best on New Year's Eve.
Created with Will Binder, Jed Heuer, and Wieden + Kennedy NY
The Message Directed by Joaquin Baca-Asay
NYE Men's Collection Directed by Matt Aselton
